What is AI for image generation? A 5-minute overview of mainstream application scenarios and essential introductory skills.
Image generation AIIt is an innovative technology that utilizes artificial intelligence technologies such as deep learning to automatically create highly realistic images/artworks based on input conditions such as text and pictures. Current mainstream products such asMidjourney、DALL·E 3、Stable Diffusion、Adobe FireflyImage generation AI is widely used in advertising, brand design, e-commerce, digital art, image restoration, game development, and many other industries. This article outlines the core principles, key tools, common scenarios, and introductory techniques of image generation AI, and analyzes industry trends and copyright concerns. Beginners only need to choose the right platform, write a good prompt, and familiarize themselves with the parameters to efficiently enter the new era of AI visual creation.

What is image generation AI?
Image generation AIAI Image Generation is an intelligent tool that utilizes artificial intelligence technologies such as deep learning to automatically create highly realistic images and even works of art based on input conditions such as text and images. Mainstream technical approaches include GAN (Generative Adversarial Networks), Diffusion Models, and VAEs (Variational Autoencoders), which can achieve...Text to Image, Image Style Transfer, Automatic Repair and DenoisingThese capabilities are widely applied in advertising, social networking, design, education, and other fields.
How mainstream image generation AI works
Generative Adversarial Networks (GANs)
GANIt's a neural network architecture where a "generator" competes against a "discriminator." The generator creates new images based on the input, while the discriminator judges whether the images are real or fake. The two work together in a game, and the model continuously improves. Well-known examples include StyleGAN and BigGAN.
Diffusion Model
diffusion models such asStable DiffusionBy simulating the gradual restoration of images from noise, it is believed that higher resolution and more detailed images can be generated. This technology has become a new favorite in academia and industry and is widely used by mainstream AI platforms.
Text-to-Image
Text-to-Image model (such as)DALL·E 3、Midjourney(etc.) By understanding natural language, it automatically "translates" text descriptions into images. For example, inputting "space cat drinking coffee" can generate an imagined scene image.

A Review of Mainstream AI Image Generation Tools
| Tool Name | type | core technology | Unique advantages | Official website link |
|---|---|---|---|---|
| Midjourney | Online/Community | diffusion model | High artistic quality, rich in creativity | Midjourney official website |
| DALL·E 3 | Online/Integrated | Multimodal generation | Strong semantic understanding and high ease of use | OpenAI DALL·E Official Website |
| Stable Diffusion | Online/Local | Diffusion model (open source) | High degree of freedom, can be privately deployed | Stability AI |
| Adobe Firefly | Online/Integrated | Adobe's self-developed | Desktop integration, professional post-production adjustments | Adobe Firefly |
| Canva AI | Online | Multi-model integration | Zero entry barrier, various templates | Canva AI |
| Microsoft Designer | Online | DALL·E 3 kernel | Integration with the Office ecosystem | Microsoft Designer |
In-depth analysis of mainstream application scenarios
Advertising and Brand Visual Design
AI-powered image generation has become a powerful creative tool for advertising agencies and brand departments. For example, using...DALL·E或Adobe FireflyBatch generate banners and key visuals; leverage image-based AI to quickly A/B test market materials, change colors and styles with a single click, significantly reducing advertising production costs.

CaseA well-known beauty brand used Midjourney to generate virtual product images in batches with different lighting and angles, significantly improving social media engagement.
E-commerce and automatic product image generation
E-commerce platforms and sellers utilizeStable Diffusion或Canva AIIt can automatically generate multi-view, high-resolution product images, and even realize functions such as real-person replacement of e-commerce models and virtual try-on, effectively alleviating the problems of high shooting costs and long cycles.
| Application scenarios | Recommended tools | Practical reasons |
|---|---|---|
| Product main image | Canva AI | Abundant templates, batch generation |
| Virtual try-on/model synthesis | Midjourney | The style is realistic and the effect is outstanding. |
| Background replacement/removal | Adobe Firefly | Professional image processing |
Digital art creation and illustration
Illustrators and creators have widely adoptedImage generation AIMidjourney, for example, is used for capturing inspiration, trendy illustrations, and new media art creation. Simply enter a creative description, and AI will automatically generate high-quality sketch prototypes, saving professional painters a significant amount of time.
Example: Entering "Mechanical Crowds in a Future City" into "Midjourney" yields multiple sets of sci-fi illustrations, which are highly popular in the NFT art world.

Image restoration, watermark removal, and colorization of old photos
AI can not only generate new images, but also automatically restore old images. For example...DALL·E 3Its Inpainting feature can intelligently complete missing areas;Stable DiffusionIt supports automatic colorization of old photos, giving black and white images a new lease on life, and also features...One-click watermark removalWait for later capabilities.
Game development and virtual content generation
Game companies are using image-generating AI to create massive amounts of concept art, character designs, and item previews, laying the foundation for the construction of the metaverse and virtual worlds. AI accelerates art production, reduces labor costs, and greatly enriches the diversity of game content.
Essential AI skills for image generation
Writing a good Prompt – Precise instructions are key

Prompt(Prompt words) are the core input for image generation AI to understand the creative direction.
- Clear scene/subjectFor example, "the night sky of a future city".“
- A clear artistic styleExamples include "Van Gogh style" and "pixel art".“
- Color/Atmosphere RequirementsFor example, "cool color scheme, cyberpunk style".“
- Composition SpecificationsFor example, a "16:9 horizontal image".“
Tip: Refer to the official Prompt examples from Midjourney and Stable Diffusion to gradually optimize your statements.
Make good use of parameters and style libraries to control output quality
Mainstream AI supports customizable parameters such as resolution, randomness, stylization level, and subject detail. Learn to adjust the "-ar" aspect ratio, CFG value, and image quality level to suit your individual needs.

| Main parameters | Applicable tools | Effect description |
|---|---|---|
| –ar 16:9 | Midjourney | Set the output aspect ratio |
| steps/number of iterations | Stable Diffusion | Affects image details |
| CFG Scale | Various tools | Maintaining a balance between creativity and precision |
Experiment with different styles and composite images with the original image to expand creative boundaries.
By utilizing image upload and style transfer functions, advanced operations such as "image-to-image" and "style blending" can be achieved. For example, by uploading a selfie and requesting AI to synthesize a Japanese anime character, cross-style creation can be realized.
Multi-platform collaboration and copyright security
We recommend prioritizing options that support high-resolution image downloads and commercial licensing.Use AI tools for generating copyrighted images (such as Adobe Firefly, Canva AI, etc.). For open-source tools, it is recommended to deploy them locally and privately to ensure image security.
Make good use of free trials and enterprise subscriptions to lower the barrier to entry.
Most mainstream AI platforms offer free trial credits or basic functionality. New users can start with the free version to explore, and upgrade to a subscription for more advanced support. Keep an eye on trial packages offered by platforms like DALL·E and Midjourney.

Common Issues and Future Trends in Image Generation AI
Who owns the copyright to the generated image?
Users retain full commercial rights to the generated images.However, users must comply with platform policies and avoid prohibited or infringing keywords. Open-source tools must comply with local copyright laws.
Can AI-generated images rival human art?
Currently, top-tier AI is very close to human artists in styles such as realism, fantasy, illustration, and photography, but...Profound emotional expression and highly original designThere is still room for improvement in this area.
How will image generation AI develop in the future?
AI models will support higher resolution, multimodal output (such as 3D models and video clips), cross-language prompts, and cross-domain creation such as AI+AR/VR. Some platforms are also promoting an "AI dynamic collaboration" mode, where users can interact with AI in real time to adjust images.

End
Image generation AI is reshaping our relationship with the creation of visual content.Whether you're a brand marketer, digital artist, illustrator, product operator, or ordinary content consumer, you can unleash your new creative potential with these intelligent tools. Remember to "choose the right platform, write a good prompt, and know how to adjust and use it compliantly," and you can efficiently enter the AI vision era and explore your own boundless world of imagination.
To experience the latest image generation AI, please visit:
- Midjourney official website
- DALL·E 3 (OpenAI)
- Stable Diffusion Open Source Site
- Adobe Firefly
- Canva AI Generator
- Microsoft Designer
Let's work with AI to create a visual chapter for the future!
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