A Comprehensive Analysis of VIDU Platform, a Rising Star in Domestic AI Video Technology
In the field of AI video generation, the advent of OpenAI Sora once led a global trend. Now, a domestically developed platform, with Tsinghua University's participation, is gaining traction.VIDU(Official websiteWith its ultra-high image quality, ultra-fast generation, and powerful semantic understanding, it rivals Sora and is hailed as...AI video toolsA new "shining example of domestically produced goods." This article will provide an in-depth report from a completely new perspective.VIDUThis guide will help you understand its functions, price, usage, and market positioning.
In the field of AI video generation, the advent of OpenAI Sora once led a global trend. Now, a domestically developed platform, with Tsinghua University's participation, is gaining traction.VIDU(Official websiteWith its ultra-high image quality, ultra-fast generation, and powerful semantic understanding, it rivals Sora and is hailed as a new "shining example" of domestically produced AI video tools. This article will provide an in-depth report from a completely new perspective.VIDUThis guide will help you understand its functions, price, usage, and market positioning.

I. Introduction to VIDU and Platform Background
Click here to go directly to the VIDU official website
VIDUDeveloped jointly by Beijing Shengshu Technology and Tsinghua University, it is known in the industry as "Tsinghua-affiliated SORA." Its platform integrates...Advanced Diffusion and Transformer Fusion Architecture (U-ViT)It supports the generation of 1080P high-definition video up to 16 seconds long, multimodal input, and combines dynamism and consistency (see more technical information).Official data)。
As the first domestically developed long-duration, highly consistent, and highly dynamic video large-scale model,VIDU not only supports text-to-video conversion, but also enables direct conversion of images and other materials into video.Compared to most foreign AI video tools, VIDU has outstanding advantages in image stability, multi-camera control, and physical realism reproduction.

II. Main Functions of VIDU
Click here to view the VIDU tool introduction and detailed function explanation.
2.1 AI-powered intelligent video generation function
- Wensheng VideoEnter prompts (which can be detailed scene or story descriptions) to generate a 4-16 second 1080P high-quality dynamic video.
- Image-based video/role consistencyUpload an image, and AI can generate specific character elements with consistency across different shots and actions.
- Anime/CG style switchingIt offers a variety of video styles to choose from, such as realistic, animated, and special effects, and allows you to switch between them as needed.
- Multi-camera schedulingIt can accurately specify professional-grade shot performances such as "camera movement around the field", "camera advancement", and "time-lapse photography" through text prompts.
2.2 Highly accurate reproduction of physical reality and details
- Physical detail restorationIt can capture fluids, water waves, glass refraction, and changes in light and shadow, far surpassing traditional AI video tools.
- Static and dynamic fusionFor example, objects can float in a weightless environment, and the transition between dynamic and static regions is seamless.
2.3 Text and Special Effects Generation
- Special effects supportFilm-level special effects such as smoke, light and shadow, particles, and animated text.
- Scene and content understandingIt can accurately identify and render English letters, numbers, and their special effects in prompts.
2.4 Extremely simple operation and ultra-fast output
- Industry-leading generation speedA 4-second short film can be completed in about 30 seconds, greatly improving the efficiency of creators.
- Supports API integration: Open API interface to facilitate integration and use by developers and third-party platforms.

Key Features Quick Overview Comparison Table
| Main functions | VIDU | Traditional AI video platforms | OpenAI Sora |
|---|---|---|---|
| Text-to-video generation | Supports up to 1080P resolution and up to 16 seconds. | Basic support, low image quality | Support, 60s |
| Image to video | Supports consistent roles and diverse styles | Minority support, rather rigid | Supports certain scenarios |
| Dynamic and continuous | Industry-leading, natural character movements | There are many instances of stuttering and lag. | Industry Top |
| Physical World Details | The light and shadow, the water flow, and the reflections are realistic. | Not yet mature | Top |
| API and Business Customization | support | less | In the plan |
| Free quota | Rich | generally | Not yet open |
(For more features, please visit [website address])VIDU Function Introduction Page)
III. VIDU's Pricing & Solutions
Click here to check the latest pricing information
VIDUAlways committed to "affordable AI video," the platform offers transparent pricing and caters to both individual enthusiasts and corporate needs.
3.1 Free Plan
- Free registered users monthly80 pointsIt can generate up to 20 four-second 1080P high-definition short videos and experience all basic functions.
- The free plan is suitable for lightweight users and those seeking a better experience.
3.2 Payment Plan

| plan | Billing cycle | Price (USD) | Points/month | Video length | Features |
|---|---|---|---|---|---|
| Standard Edition | Month/Year | $ 19/month or $ 7.99/month | 240 | 8 seconds | Watermark removal, commercial license |
| Premium version | Month/Year | $59/month | 800 | 8 seconds | More styles, higher quota |
| Premium Edition | Month/Year | $199/month | 2880 | 8 seconds | API priority, dedicated customer service |
- If you don't have enough points, you can purchase more as needed.
- Advanced solutions can meet the bulk and specialized needs of corporate brands, advertising agencies, and large content organizations.
- Enjoy a 50% discount during the first two weeks after launch.。
For more detailed information on packages and API integration, please visit the pricing page on the VIDU official website.
IV. How to use VIDU
Quickly access the VIDU generation interface
VIDUSupports web-based operation; no client installation required.
4.1 Operating Procedures
- Free registration or loginYou can register using an email address, or you can link a third-party account such as WeChat or Google.
- Select generation modeText-based videos, image-based videos, and videos with consistent characters, etc.
- Enter a prompt or upload a reference image.The more detailed the text description, the more the generated result matches expectations.
- Set video style and durationStyles such as realistic or anime can be customized, with a length of 4 or 8 seconds.
- Click "Generate" and wait.A 4-second video is typically completed in just about 30 seconds, providing an ultra-fast experience.
- Preview and DownloadOnce confirmed to be correct, it supports direct download and high-definition saving locally, with no watermark and can be used for commercial purposes.
4.2 Tips for Writing Prompts
- Use specific actions, scene colors, and time descriptions; it can be combined with professional English terms and supports multilingual input.
- Improve your video presentation by referencing popular prompts from the SORA community.
4.3 Commonly Used Interface Screenshots and Operation Guide

| Operating steps | Entrance Guide |
|---|---|
| Platform registration/login | VIDU Registration Portal |
| Wensheng Video | On the main interface, click "Text to Video" (Text2Video). |
| Image and video | On the main interface, click "Image to Video" (Image2Video). |
| Character Consistent Generation | Upload the image and check the "role consistency" box.“ |
| Set format and duration | Select "Style" and then "4 seconds/8 seconds" from the dropdown menu.“ |
| Batch generation/renewal plan | User Center - Package Renewal/Points Top-up |
More detailed tutorials can be found here.VIDU Help Documentation。
V. Target Audience for VIDU
Learn more about industry application cases
5.1 Content Creators and Self-Media
- Generate original short videos, intros and outros, virtual vlogs, and story plots in one batch with a single click.
- It is easily integrated with content platforms such as TikTok, Douyin, and Bilibili, making it suitable for new media authors who pursue efficiency and creativity.
5.2 Education and Training Institutions
- It automatically generates animated explanations, experimental reconstruction videos, and dynamic presentations of online courses.
- Drama teaching, historical reconstruction, and visual analysis of science and engineering knowledge.
5.3 Entertainment, Film & Television, and Advertising & Marketing
- We can quickly produce advertising sample videos, CG animation drafts, promotional videos, and dynamic storyboards for micro-films.
- Creative advertising scenarios, character demonstrations, and multiple uses of a single design.
5.4 Enterprises and API Developers
- Large-scale automated content production, which can be integrated with internal enterprise functions such as PPT video conversion and poster-to-short-video conversion.
- Customize automated video streaming using APIs.
5.5 Typical Application Scenarios Table

| Target audience | Recommended solution | Common Applications |
|---|---|---|
| Self-media short videos | Free/Standard Version | Create short dramas, current affairs commentary, and gossip-filled videos. |
| Film and television production | Premium/Deluxe Edition | Storyboard preview, special effects prototype, script demonstration |
| Education industry | Free/Standard Version | Science animation, experiment reconstruction, teaching projection |
| Enterprise API | Premium version + API access | Mass production of content, visual content for customer service robots |
| Developers | API internal testing/personalization | Embedded in proprietary apps to enable dynamic multimedia displays |
(For more success stories and demonstration videos, please see...)VIDU Industry Cases)
VI. Comparison of VIDU with Similar AI Video Tools
- SORAIt supports longer video lengths (60 seconds), but the API is not yet publicly available and there are registration requirements.
- Runway ML, Pika Labs, etc.Most support short durations and have limited style options.
- VIDUIt is a domestically developed solution with low registration requirements, abundant points, convenient API, support for consistent roles, and outstanding special effects rendering.
A summary of main advantages and disadvantages
| Tool Name | Video length | Image quality | Physical Reality | Diversity of moving shots | Role Consistency | Price Introduction | API support |
|---|---|---|---|---|---|---|---|
| VIDU | 4~16 seconds | 1080P | 高 | support | support | 80 points free | Support internal testing |
| SORA | 60 seconds | 1080P+ | Super high | 强 | support | Undecided | Not public |
| Runway/Pika | 4~8 seconds | 720P | generally | Some | limit | There is a free version. | Local |
VII. Frequently Asked Questions
7.1 Is the video generated by VIDU commercially usable?

answer: VIDU's paid version explicitly offers commercial licensing and watermark removal features. The free version is recommended for non-commercial use, adhering to the platform's terms and conditions. Please refer to the details.VIDU Service Agreement。
7.2 How to improve the quality of videos generated by VIDU?
answer: Write more detailed and vivid prompts, enriching the descriptions of scenes, characters, and actions. Combine image references and the "character consistency" function, and choose the premium package to activate longer duration and watermark-free high-definition output.
- The official recommendation is to use popular suggestion words from platforms such as Sora to improve the effectiveness of commands.
- Those who meet the requirements can apply for API development or customized services to unlock in-depth optimization.
7.3 Is there a big difference between the trial version and the paid version?
answer: The free trial version is sufficient for general trial and learning needs, butThe paid version unlocks 8-second longer videos, removes watermarks, provides more points, and offers commercial benefits.For a large number of content creators and enterprise users, upgrading the plan is recommended.
7.4 How to access the API?
answer: The API is now open for closed beta testing and is suitable for enterprises, large content production organizations, etc. Please refer to the documentation for details on the closed beta application process.API Description。
VIII. VIDU Support and Technical Services
- Source tracing authoritative technologyLed by a Tsinghua University technology team, the independently developed U-ViT architecture ensures efficient generation.
- Chinese localization improvedThe entire text is in Chinese, and the operation instructions are clear, making it extremely user-friendly for beginners.
- Corporate VIP ServicesDedicated channels, customized APIs, and real-time customer service response.
For a trial, experience, or official introductory documentation, please visit [website address].VIDU official websiteIf you wish to exchange ideas with a vast number of creators, we recommend joining official user communities on platforms such as Zhihu, Bilibili, and WeChat official accounts to obtain the latest AI video generation technology information, practical tips, and industry case studies.
In the new era of AI video, VIDU not only leads the domestic market with its innovative AI video tools, but also has the potential to become a content production engine for creators in China and Asia. If you want to use AI to instantly transform your creative ideas into videos, this is for you.VIDU will be your best choice.。
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