What is Figma? A must-read product introduction and analysis of its five core functions for UI/UX designers.
FigmaIt is a cloud-based UI and UX design collaboration toolWithNo installation required, cross-platform compatibility, multi-user real-time editing, and rapidly evolving AI capabilities.Figma has become the top choice for designers and teams worldwide. This article will provide a comprehensive analysis of Figma's product highlights and the latest AI developments. Through tables and examples, it will detail the five core functions and their practical applications, helping you choose the right subscription plan and advanced learning resources.

What is Figma?
Figma is a...Cloud-based UI and UX design collaboration toolsSince its release in 2016, Figma has completely transformed the traditional design software ecosystem with its features such as no installation required, cross-platform support, and real-time multi-user collaboration. Figma allows designers, product managers, and engineers to work on the same project.Real-time collaboration and modificationThis greatly improves the team's agile development efficiency.
- Design Web/APP and various interfaces
- Creating Wireframe Prototypes and Animation Simulations
- Interface visual design, illustration, icon drawing
- Design Automation and Dev Handover Code Generation
- Brand asset management, multi-user collaboration and comments
Key reasons why over 4,000,000 designers worldwide choose Figma:
- Completely installation-free, cross-browser compatible
- Teams can seamlessly share, edit, and comment in real time.
- Launching new AI features every year, closely following industry trends
- Rich plugin and template resource library
Want to try Figma? Head over to the Figma website now for a free trial!

Figma Product Features and AI Evolution Dynamics
Cloud-based real-time collaboration and version control
Figma's biggest advantage is that you can start a project, edit in real time, and track versions using only one browser.All operations are automatically saved in the cloud, just like Google Docs, enabling full traceability of the design process and reducing team communication costs.
Design-development integration
Designers can not only create interfaces seamlessly, but also...Working with engineers to slice images and export front-end codeFigma Dev Mode makes the design-to-deploy process more efficient and intuitive.
Plugin and template ecosystem
Figma Community brings together tens of thousands of paid and free plugins, UI templates, and AI tools, enabling rich extensions such as RWD, illustration, material processing, and one-click front-end conversion.
Major AI Functionality Upgrade: New Trends in 2024
“"AI for Designers" becomes the main theme of Figma's 2024 upgrade.AI-powered website generation, batch image content optimization, and intelligent prototype interaction significantly reduce communication barriers between design and development, thereby improving efficiency.

Core Function Overview
| Function Name | Highlights Introduction | Suitable for | Upgrade/Innovation Notes |
|---|---|---|---|
| Cloud-based collaborative design | Web/Desktop Real-Time Code Collaboration | All design practitioners | The all-new Dev Mode enhances development and delivery. |
| Vector AI drawing | AI illustration/path text/shape splicing | Visual designer, logo designer | Draw's functionality has evolved, making it comparable to Illustrator. |
| Smart Layout GRID | Responsive, CSS Grid compatible | Web/Product UI Designer | 2D grid & horizontal and vertical span |
| AI content generation | One-click image/text/interface prototype replacement | Product Manager, Designer | Claude 3.7 Semantic-Driven |
| Sites Cloud Website | The design draft is immediately converted into a website, with AI SEO optimization. | Brand Marketing Team | Customizable domain name, free trial. |

Figma's Five Core Functions Explained
1. Real-time cloud collaboration – Seamless team design
Figma is the first fully cloud-based design tool that supports simultaneous work by multiple designers, engineers, and project managers.Supports switching between browser and desktop application scenarios.Real-time cursor, comment and permission management, enabling zero-time-difference remote collaboration。
Recommended external tools:Miro Collaborative WhiteboardCombining it with Figma makes brainstorming more efficient.
2. AI Vector Drawing and Illustration Design – Draw (Beta)
The Draw function transforms vector drawing into AI.It rivals Illustrator.
- Smart brush/lasso tool to outline shapes
- Text path layout and stroke texture upgrade
- AI corrects draft curves, significantly improving illustration capabilities.

3. Intelligent Grid Layout – Grid (Beta)
Grid represents a significant leap forward for Auto Layout.Supports true two-dimensional horizontal and vertical spanning.It can be converted into CSS Grid code with one click.
| Function | Traditional Auto Layout | New Grid (Beta) |
|---|---|---|
| 1D/2D layout | One-dimensional | Two-dimensional |
| Spanning rows/columns | 否 | 是 |
| CSS output | limited | Full support |
4. AI Content Generation and Batch Design – Buzz
The Buzz module combines AI image generation and batch content generation.It is suitable for brands and marketing teams to output materials in large quantities with one click.
- One-click asset template publishing, supporting colleagues to divide the work of filling in the content.
- Table data can be imported in batches to quickly generate different versions.
- AI-powered copywriting enhancement, image generation, and background removal all in one place.

Recommended plugins:AI Image GeneratorAutomatically generate images.
5. Cloud Website Generation – Sites (Beta)
Figma Sites turns design drafts directly into usable websites.It supports responsive design, multi-device preview, and SEO structure optimization.
- Built-in animations and multiple nodes, easy to use
- One-click publishing to subdomains; businesses can host their own domains.
- Embedded with various interactive web page controls, automatic SEO structure output
Figma 2024 Subscription Plans and Features Comparison
| Scheme type | Monthly price (USD/seat) | Main object | AI Innovation Functions | Breakpoints/Number of Domains |
|---|---|---|---|---|
| Starter (Free) | 0 | Individual/Student | Local (Buzz) | 3 |
| Professional | 16 | Small Team | all | 10 (Customizable domain) |
| Organization | 55 | Medium and large teams | all | No limit |
| Enterprise | 90 | large enterprises | All + API | No limit |
Enjoy a 20% discount on annual payments, saving up to 33% per seat.For more details, please visit the official website.Figma Pricing Plan
Quick Guide for Beginners & Learning Resources
| Learning channels | free | Suitable for | Recommended links |
|---|---|---|---|
| Figma Official Documentation Center | 是 | All levels | Official Chinese documentation |
| Official YouTube channel | 是 | All levels | Figma YouTube |
| Figma Community/Resources | 是 | All levels | Figma Community |
| UI China/Zhihu Column | 是 | Beginner | UI China |
| Flux Academy | Partially free | Advanced | Flux official website |
External plug-in ecosystem key recommendations
| Plugin Name | Feature Highlights | Download link |
|---|---|---|
| AI Image Generator | Chinese/English description of raw images | Click here to download |
| Wireframe Designer | AI-automated prototype generation | Click here to download |
| Breakpoints | One-click responsive preview | Click here to download |
| Icons8 BG Remover | AI one-click back removal | Click here to download |

A New Era of AI: A Milestone in Designer Collaboration and Innovation
2024Figma has become an AI-driven super platform for design collaboration.Figma seamlessly integrates front-end development, content creation, brand management, and other diverse fields. In today's rapidly evolving product and market landscape, Figma provides a leading gateway to design collaboration and innovation.
Whether you're a design beginner or a team working efficiently in a company, Figma is the best gateway to future design collaboration and innovative thinking!
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