Heygen AI Tutorial: How to quickly create high-quality AI videos and boost your marketing conversion rate by 3 times?
heygen aiLeadingAI video contentA new era, empowering the global marketing field. It is based on...Zero technical barriers, high-efficiency batch processing, intelligent multilingual supportIts features allow businesses and individuals to easily create high-quality short videos. Data shows that using Heygen AI can...Increase brand conversion rate by 3 timesThese features make AI video marketing an essential tool. This article will guide you through its core functions, operational steps, industry application cases, and practical tips for beginners, helping you quickly master the secrets of AI video marketing.

The AI video era is here; Heygen AI is revolutionizing the marketing landscape.
heygen aiIt is a world-leading AI video generation tool. With features such as zero shooting, fully automatic editing, multilingual support, and brand customization, it has enabled tens of thousands of users worldwide to easily produce professional short films, effectively improving content conversion rates.Data shows that AI video marketing has tripled enterprise conversion rates.This will become a driving force for innovation in digital marketing in 2024.

Table 1: Overview of Heygen AI's Main Functions
| Function | illustrate |
|---|---|
| AI virtual digital human | Over 150 characters, with multiple voice options for customization. |
| Text to speech | Supports 40+ languages and 300+ natural language options. |
| AI Scene Design | Brand templates, backgrounds, and logo overlays |
| Subtitles with synchronized lip movements | AI automatically aligns with speech lip movements, resulting in a realistic and natural look. |
| Multi-platform format | One-click output to YouTube, TikTok and other formats |
| Multi-person collaboration tools | Cloud-based collaborative and efficient project management |
Why choose Heygen AI? A video tool for marketers.
Powerful AI editing, everyone can be a professional producer.
The biggest highlight of Heygen AI is its "zero technical barrier to entry".“Simply input the text, select a virtual digital persona and voice, and a professional AI short film will be automatically generated within minutes, including...AI-generated lip-syncing, background music, intuitive layout, and other comprehensive details.No need to shoot people, no need for post-production, even beginners can produce photos in batches.
Multilingual one-click conversion, easily break into the international market
supportOne-click multilingual automatic switchingThe system automatically generates multiple language versions, such as Japanese, Korean, and French, opening the door to international communication for brands. It also allows customization of company logos and main colors to enhance professional brand recognition.
Saves manpower with 90%, enabling rapid batch generation.
User testimonials show that Heygen AI can reduce traditional production time by 901 TP3T.What used to take 1-2 days and a budget of 10,000 yuan can now generate hundreds of personalized AI short videos in just ten minutes, offering a significant cost advantage.

Heygen AI Operation Tutorial: Three Steps to Generate High-Quality AI Videos
Step 1: Prepare the video script
First, write a marketing theme script.It is recommended to keep the word count between 100 and 250 words.It is concise and to the point, focusing on the pain points of the target customers.
Step Two: Select Digital Human Character and Voice
Log inheygenOr App,Choose a suitable digital avatar (gender, occupation, skin color, and age are all selectable).And determine the audio (Mandarin, Cantonese, English and other languages).
Tip: You can also customize the brand logo, main color scheme, and background scene.

Step 3: One-click generation + intelligent fine-tuning
After pasting the text, click the "Generate" button, and the AI will automatically complete the dubbing, subtitles, and lip-syncing.You can preview and fine-tune details such as subtitles, background music, and logo.Download the multi-platform compatible format if you are satisfied.
Table 2: Heygen AI Video Production Process Comparison Table
| step | Time | operate | Customizable content | Applicable Scenarios |
|---|---|---|---|---|
| Write script | 2-5 minutes | Enter text | Unrestricted | All marketing videos |
| Choose digital people | 1 minute | Click to preview | Image, clothing, color, etc. | Segmented Communication |
| AI voiceover | 1 minute | Select Voice | Gender, accent, style | International/Regional Promotion |
| Scene design | 1-2 minutes | Upload logo/select background | Color scheme, logo, and subtitle style | Brand, Introduction |
| One-click output | 1 minute | Download/Share | Format, cover | Multi-platform promotion |
Marketing Case Study: How did Heygen AI increase conversion rates by 3 times?
Case Study 1: SaaS Enterprise Marketing Automation
A well-known Taiwanese SaaS company uses Heygen AI to mass-produce multiple product demonstration videos for specific customer segments every week.Trial conversion rate increased from 3% to 10%The effect was remarkable.
Case Study 2: Overseas Student Recruitment by Online Education Platforms
The education platform uses Heygen AI to generate digital human short videos from multiple countries, connecting with international users.Ad CTR increased by 210%, and enrollment doubled.。

Case Study 3: E-commerce Festival Promotions
E-commerce platforms use Heygen AI to generate short videos for Mother's Day, 618, and Double 11 in batches for targeted distribution.Video emails saw a 3.5-fold increase in click-through rates.。
Table 3: Application Effectiveness of Heygen AI in Different Industries
| industry | Content Scenarios | Transform key data |
|---|---|---|
| SaaS/B2B | Functional teaching | Customer trial increased by 3-4 times |
| educate | Course promotion and student recruitment | CTR increased by 2 times, and enrollment doubled. |
| e-commerce | Themed Marketing Short Film | Open rates and conversion rates soar |
| Human Resources Recruitment | Corporate image and human resources presentation | Recruitment consultation rate increased by 200% |
| Tourist hotels | Theme Itinerary Introduction | Order volume increased significantly |
Practical Tips and Common Questions: How Can Beginners Avoid Pitfalls?
Popular Tips: Enhancing AI Image Quality
- Script RefinementShort phrases get straight to the point, avoiding lengthy passages that might distract the audience.
- Choose a digital avatar that fits the brandFor example, finance adopts a stable image, while technology chooses a youthful and trendy style.
- After multilingual generation, pay attention to terminology revision to prevent AI from misinterpreting proper nouns.

Frequently Asked Questions
- What is the longest video that can be generated?
Recommended duration: 3 minutes; optimal effect: 60-90 seconds. - Which platforms does it support exporting to?
YouTube, TikTok, Ins, LinkedIn, Facebook, etc. - Does the digital human support customization?
Supports customization of avatars, clothing, colors, and logos. - How much does it cost?
There are free and multi-tiered paid plans available; please check for details.Official pricing
Heygen AI has become an essential tool for marketing digital transformation and brand diffusion.Zero-threshold, multilingual one-click, batch high-efficiencyHeygen AI helps businesses quickly overcome content production barriers. Whether you're a beginner or a brand professional, you can use Heygen AI to inspire content innovation, turn your brand stories into videos, triple your conversion rates, and secure a leading position in the 2024 market. Start now!Join the wave of Heygen AI digital transformationStart your marketing revolution with AI!
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