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Alibaba officially launched "Wanxiang Creation"—an AI content generation platform exclusively for merchants.Helping e-commerce businesses quickly generate batchesProduct main image, promotional poster, short video and copywritingThis significantly improves content production efficiency. Platform integration.AI ImageIt features multimodal technologies for text, copywriting, and video, with thousands of built-in templates and genuine AI models, and supports advanced functions such as image enlargement, background removal, and scene replacement.
supplyFree basic version and multiple paid plansIt adapts to the needs of different sellers, operations teams, designers, and brands. All content is commercially usable, and the platform is deeply integrated with Taobao, Tmall, and other major e-commerce platforms. Wanxiang Creation leads the way in AI-powered intelligent upgrades of e-commerce content, becoming a powerful tool for Chinese merchants' digital and intelligent transformation.
Alibaba launches Wanxiang Construction, a premium AI image tool platform exclusively for merchants.
Alibaba is once again leading innovation in e-commerce content creation and intelligent production. Its subsidiaries...Wanxiang Construction Platform（Official linkNow open to all merchants, focusing onAI-powered rapid generation of e-commerce images, text, videos, and multimodal contentWe are committed to creating an integrated solution for intelligent content production for merchants, leading a new upgrade in e-commerce AI.
The main functions of Wanxiang Construction
1. AI Image Generation and Material Creation
- Product main image and promotional posterSimply upload a product image to generate various main images, detail images, store banners, and posters with one click; multiple templates are automatically matched.
- Clothing models and spatial compositingIntelligent model replacement, simulated product space scene, supports automatic body-fitting of clothing when laid flat, and integration of home appliances into the space.
2. Innovation in text-based and image-based videos
- Based on Alibaba's Tongyi big data model, merchants can create [businesses] extremely quickly.Short video and animation contentIt also supports generating dynamic videos directly from images for product display and marketing.
3. Intelligent copywriting, scripts, and live-streaming scripts
- Automatically output product detail page copy, promotional scripts, and short video scripts.It can also adjust the writing style to suit different store operation styles.
4. Designer AI Toolbox
- built-inImage cutout, image enlargement, high-resolution upscaling, background replacement, batch size conversionTools such as these support one-click cloud operation and multi-format download, greatly improving the efficiency of design and operations teams.
| Tool Module | Function Summary | Suitable scenarios |
|---|---|---|
| Intelligent image cutout | Remove image background with one click, keeping the theme | Product Image Creation |
| Image expansion | Automatic and seamless completion of four weeks of content | Poster/Size Extension |
| High-definition magnification | Lossless sharpening when enlarging a small image | High-end product images |
| Batch size modification | One-click multi-platform adaptation | Multi-platform product distribution |
| Change of scene/model | Background/Model Automatic Synthesis | Clothing/Home Furnishings, etc. |
Wanxiang Creation is an integrated, end-to-end AI content platform suitable for e-commerce platforms to mass-produce images, videos, and text.。Official website experience。
Wanxiang Construction's Pricing & Solutions
- Basic version: Free trial of some core features, suitable for beginners and small businesses.
- Standard EditionMonthly/yearly subscriptions unlock all AI templates and image/text/video capabilities, suitable for medium-sized businesses.
- Enterprise EditionCustomized services, supporting massive generation, dedicated APIs, or multi-account access.
| Package types | content | Applicable to |
|---|---|---|
| Free version | Basic Functionality Experience | Newcomers and small businesses |
| Standard Professional Edition | Full functionality available | Developing businesses |
| Enterprise Customized Version | High-level API, Massive Generation | Large merchants/MCN |
For more pricing details and package application information, please see [link/reference].Official website。
How to use Wanxiang Construction
- Registration and LoginOfficial entry point: Log in directly with your Taobao or Alibaba account without registration.
- Upload materialsUpload product images or existing text or video clips.
- Select FunctionFeatures include: main image/detail image generation, video/text generation, image cutout and expansion, etc.
- Call template or customChoose an official template or a custom style, and customize the model and scene.
- Intelligent generation & downloadAI automatically outputs materials, enabling one-click batch downloads and supporting multiple mainstream formats.
For complete operation demonstrations and guides, please see...Official Guide Section。
Target audience
- E-commerce sellers/shop ownersImprove efficiency by batch processing product images, text, and videos across multiple stores and platforms.
- Designers/Visual TeamMassive image library for rapid expansion; instant access to inspiration templates.
- Brands & MCNs/InfluencersShort video scripts and new product marketing materials can be generated in one place.
- Various vertical industries (home furnishings, apparel, etc.)Exclusive models/space, industry-customized support.
- Startups/Self-mediaCreate professional-grade materials even if you have no prior experience, and help build your brand.
E-commerce AIGC Trends and Advantages
1. Full-chain intelligentization
- AI-generated main images in various batchesThis significantly improves efficiency and reduces design and shooting costs.
- AI virtual model/spatial synthesisThis enriches the display dimensions and reduces the pressure of shooting.
- Intelligent batch generation of short video contentIt is compatible with popular platforms such as Douyin and Xiaohongshu.
2. Technological Advantages
- Tongyi Wan2.1 Large Model BaseIt integrates multiple modalities such as images, text, and video.
- Owns genuine AI models and scene templatesIt is adapted to the real needs of e-commerce and has no copyright concerns.
- Deep integration with Taobao and TmallOne-click format compliance.
Typical application scenarios
- Clothing merchantsOne-click model replacement, flat lay photos of the model wearing the body, enhancing attractiveness.
- Home furnishing retailersSpatial synthesis and combination of reality and illusion do not require actual filming.
- Content MarketingPromotional activities, new product launches, and short video materials can be uploaded in bulk.
| Application scenarios | AI-generated content types | Enhance advantages |
|---|---|---|
| New Clothing Arrivals | Change model/background/upper body image | Cost reduction and efficiency improvement, diversified designs |
| Home appliances | Spatial composite/high-resolution image | Showcases texture and atmosphere |
| New product unboxing | Short videos/scripts/speech techniques | Shorten the preparation period |
| Platform promotions | Themed posters/compliance copywriting | Rapid launch across multiple platforms |
Frequently Asked Questions
1. How is it different from general image generation tools?
Wanxiang creates deeply customized e-commerce scenarios, boasting a large number of dedicated e-commerce templates, a genuine AI model library, and supports one-click integration with Taobao/Tmall. Its all-around intelligent batch content generation is currently the only AIGC platform supporting the entire chain from main image to video to copywriting.
2. Is AI-generated content commercially viable?
All content generated on the platform is commercially usable, with clear copyright ownership. Models and elements are officially authorized, eliminating the risk of third-party infringement.
3. How to integrate API and manage batch operations?
Enterprise users canOfficial websiteAlternatively, apply for advanced APIs and bulk generation services from Alibaba Cloud Marketplace for deep integration with operations or ERP tools.
The wave of AI content production has arrived. Wanxiang Creation helps e-commerce content become more efficient and intelligent, and upgrade digital assets with its one-stop AI image/video/copywriting tools and integration capabilities.
Detailed information and dynamic accessWanxiang Construction Official Website。
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aboutWanxiang ConstructionSpecial Announcement
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